It's been a week since
Viveks BIG warehouse sale. #ViveksWarehouseSale so to say ;)
I deliberately waited a while since the sale, keeping my ears close to the ground to hear about what the population had to say about the warehouse sale. And boy has the feedback been great!!!
Well, I guess
Viveks being the consumer durables company that originally introduced the concept of "New Year Sales" much before those things became a matter of course, the success was to be expected by default.
Viveks is a chain of consumer durables predominantly in South India - mainly Tamil Nade. Since their modest inception about 51 years ago, they have grown astronomically and firmly rooted themselves in the Home Appliance and Consumer Durables market. Their range of product offering is ever growing, but their dedication to customer satisfaction and towards providing a holistic customer experience is growing much faster! They have become more trusted than the brands they sell.
With the much-increased buying power of the customer - especially in the cities, and at a time when competition is fighting tooth and nail to grab the market's attention, Vivek takes pride in standing strong.
Initially, when I heard that Vivek was holding a "warehouse" sale, speculations flew. The sale also coincided with the sale conducted by other prominent players - at the Chennai Trade Center. Though initially intrigued, I definitely was able to appreciate their guts in inviting their customers right to their home base - their warehouse.
A quick background on the location, the
Viveks Warehouse (the one stop from where all the Viveks stores get their supply) is located in Mugaliwakkam. For many, it may mean nothing. But for those who went near the place during the Chennai floods last year - they must know that the place was completely submerged during the floods. So Viveks boldly coming forward and daring their customers to visit the Warehouse and see that
- All flood affected goods have been completely handed over to the insurance company. ABSOLUTELY NONE of the flood affected goods were kept, even to sell at discounted prices during the sale
- The sale had ONLY NEW STOCK
- Their warehouse has been completely refurbished and no one needs to worry about goods being stocked at a flood affected location
That being established, now to the amazing part of the sale that I got to be a part of - A Walk through with the big boss, the CEO, Mr. Srinivasan himself!
The personal touch that they so proudly ensure was both surprising and touching. The CEO not only stayed well past the time he was supposed to, he even took us on a personally guided tour of the sale, recounted all these lovely memories - which I guess are stories and cornerstones of the organization, and stayed to dine with us - all the while answering a million questions that the group of us bombarded at him.
One of his beautiful memories that really stood out were:
A few years after the introduction of the Viveks New Year Sale, when their sale had been just for the 1st of January, (This was back when there were no online shopping sites, no sales every other quarter, those kind of days!) - one fine New Years Day, in the wee hours of the morning, there was a huge queue of people waiting outside the store. Even before the store could open, so they could get in first.
Even the staff hadn't arrived, and the folks inside were busy setting things up for the crowd to come in and enjoy. And lo and behold, came thunder, lightning and then rain. The organizing team was ready to face disappointment at having a bad sale day - but were astonished to realize that the people outside were choosing to wait it out IN THE RAIN, for the store to open! Not many had umbrellas. There were not enough staff in attendance at that time in the morning to be able to cater to the people if allowed inside. Team Viveks knew not what to do. So they stepped out and told all the people "Please do come back tomorrow, we'll hold the sale tomorrow instead"
But no! The customers didn't want to leave. For them, the Viveks sale had become a New Year sentiment. A way to start the new year with new things - from Viveks!
How proud a moment must it be for a store owner to have customers assuring him that they don't mind waiting out in the rain till the store opened!
Viveks eventually started having 3 days New Year sales, on 31st December, 1st and 2nd of January - to make it easier on the customers. And that just became a new tradition.
They trust the customers had in them, and the trustworthy steps they take - Like inviting all the customers right to their warehouse to experience the range of their product offerings in all its entirety and with great discounts, without compromising on quality, time of delivery or customer experience!
The bond that Viveks has forged with its customers is no simple thing. And it is that bond and their dedication to keeping it strong that keeps them strong despite the strong competition from e-stores and brick and mortar stores.
And today, a week after the big sale - One would think that customers have probably had their fill of consumer goods ... but NO! I crossed a Viveks store on my way back from work, and it was still jam packed.
Go check it out for yourself! The hype is totally worth it :)
Keep it going Viveks!!!
(My loot from the Warehouse Sale : Awesome stuff to cook and bake with, and a kitchen mat ;) )